Bio: Hein Heijen

Hein Heijen is a teacher, author and expert in the field of applied neuromarketing, sales & influence psychology.
Hein studied business administration and psychology. He specialized in counseling and was the first to introduce and teach stresscounselling in the Netherlands, together with Wiebe Monsma, in 1993. In 1995 he founded the Psychodidact. He devised and developed the stress management course. He taught general psychology, clinical psychology, neuropsychology, transactional analysis and social psychology. In 2009, together with his then partner and colleague, he wrote the book "Deskundig hulpverlenen, de gespreksmethodiek". He is co-founder of Stichting ES (Emotional Support) and Hupper. In 2015 he left Psychodidact and founded the Academie voor Gedragskennisq1. Hein devised and developed the Post-HBO education to be an Influence Psychologist, as well as the Masterclasses on Applied Neuromarketing and Applied Sales Psychology. Hein gives lectures, guest lectures and inspiration sessions. Is a personal trainer for sales and marketing managers, CEOs of large companies and communication advisers of government organizations.

 Publications

2019 Masterclass Excellent Onderhandelen University of Harvard methode

2018 Het Geheim van Gedragsbeïnvloeding ontrafeld: weerstanden | E-book | ISBN/EAN: 978-90-829400-3-9

2018 Het Geheim van Gedragsbeïnvloeding ontrafeld: vertellen | E-book | ISBN/EAN: 978-90-829400-1-5

2018 Het Geheim van Gedragsbeïnvloeding ontrafeld: luisteren | E-book | ISBN/EAN: 978-90-829400-2-2

2017 Masterclass Toegepaste Neuromarketing (HBO)

2017 Masterclass Toegepaste Salespsychologie

2015 Opleiding tot Beïnvloedingspsycholoog (HBO) | ISBN/EAN: 978-90-829400-0-8

2009 Professioneel hulpverlenen | ISBN 978-90-232455-0-6